Add Real-Time Proximity Filtering
Precisely Target Marketing Efforts Based On
Offline Behaviors, Movement Signals
and Lifestyle Patterns
Collecting billions of daily movement signals, Geo-Targeting by RAVLCO allows marketers to target consumers not only in specific regions or cities, but also in or near specific venues, buildings, or defined travel corridors.
Why Use Geo-Location Data?
Precision Targeting Based on Real-World Behavior
Geo-location history data reveals where people shop, dine, travel, and spend their time, allowing marketers to target audiences based on actual behaviors rather than just online activity.
Identification of High-Intent Shoppers
By tracking location patterns, marketers can identify consumers who have recently visited competitor stores, car dealerships, home improvement centers, or other relevant locations, signaling strong purchase intent.
Hyper-Localized Advertising
Location history enables geo-fencing and proximity-based marketing, meaning brands can send special promotions or ads when consumers are near a physical store or relevant location.
Competitive Conquest
Geo data allows brands to target consumers who visit competitors—which is key for marketers of infrequently purchased, medium to high priced goods like appliances, consumer electronics and automobiles.
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